New Stuff: Make Up For Ever Artisan Brush Collection

One of my favorite things in the world – more new stuff! This week brings us the launch of Make Up For Ever’s brand new Artisan Brush collection. According to MUFE:

The brush is an extension of the hand and is a fundamental tool for a makeup artist, whether he is a professional or amateur makeup artist, his canvas is the face.” – Dany Sanz

As the essential tool of the MAKE UP FOR EVER universe, the brush signifies Creator & Artistic Director Dany Sanz’s roots as a painter and sculptor while exemplifying her passion for make up artistry. As both an artist and innovator, Dany creates products to meet the needs of both the professional make up artist and every day woman, which led her to reinvent the artist’s most vital tool – the brush. MAKE UP FOR EVER proudly announces a revolution in brushes with the introduction of seventy-six cutting-edge brushes, the most expansive luxury brush collection available today.

This extensive set ranges from everyday ‘must-haves’ to highly customized tools to create the most intricate artistic effects. Notorious for its high performance, quality products, MAKE UP FOR EVER employed the most advanced technology to ensure the tools met professional standards with consumer appeal. Dany Sanz perfected each and every brush throughout a five year process that involved testing a variety of synthetic fibers that mimic the silky softness of natural hair. She consulted with renowned brush manufacturer Raphaël on the island of Mauritius to create specialized brushes that require unparalleled craftsmanship. The construction of each brush involved 25 unique stages, and was hand-crafted by a total of 30 people from start to finish.

What further differentiates this brush collection from any other is the specific synthetic fiber technology that exists in several diameters and types: wavy or straight depending on the required use. When fibers are straight, application is more generous and precise, while wavy bristles are more splayed, allowing for a lighter and freer application. A unique combination of the two fiber textures gives infinite creative possibilities. The softness and performance of each set of bristles is ensured by using tweezers and not scissors, while fibers are fixed in place with a ferrule made from a gunmetal barrel. With no detail spared, the beech wood brush handles were created with a beveled end to allow for easier product retrieval and can be used to assist in faux lash application.

I haven’t gotten to play with these yet, but I’m really excited about them. There are 76 brushes in all, in a huge range of shapes and sizes. Some are pretty standard, and some made me raise an eyebrow – not even sure what I would do with them. They’re all made with synthetic fibers, so if these are well-done, it’ll be great to have options for a full range of high-quality cruelty-free brushes. Prices range between $13 and $55, which is about on par with MAC. I’ve ordered one for review (and because I’m curious), but it’ll be a few days before it gets in, and of course I’ll need some time to test it out. In the meantime, Tracy over at Beauty Reflections has a review up for a couple of them.

Select brushes will be available at Sephora stores (the press release on Temptalia specifies which ones), and they’ll all be available at MUFE retail locations and sephora.com (available now).

Will you be checking these out? Leave a comment below!