New Stuff: Hourglass Ambient Lighting Blush
Yaaaaaay! The new product that Hourglass has been hinting at on twitter is, in fact, a new powder blush. It’s currently listed as available for pre-order on SpaceNK, though I imagine it’ll be available at Sephora and Barneys on launch. It’s worth noting that SpaceNK doesn’t allow returns of opened/used products. Update: It’s apparently already disappeared from SpaceNK; not sure if they put it up before they were supposed to or if they sold through their initial stock already. So what does the product page have to say?
A truly next generation blush: This groundbreaking hybrid combines the customized lighting effects of Ambient Lighting Powder with an infusion of breathtakingly modern colors. The airy, lightweight powders deliver seamless, soft-focus color and a radiant natural finish.
Unlike traditional blush, which tends to be flat, Ambient Lighting Blush exhibits depth and dimension. The integration of Photoluminescent Technology offers transformative coverage while instilling cheeks with an otherworldly flush. The six shades, which range from soft coral to cool pink, are a wardrobe of captivating accent lights for cheeks.
It comes in six shades that incorporate the existing Ambient Lighting Powders:
Dim Infusion: A subdued coral blush fused with Dim Light to add warmth.
Diffused Heat: A vibrant poppy blush combined with Diffused Light for a subtle halo effect.
Luminous Flush: A champagne rose blush fused with Luminous Light to evoke a candlelit glimmer.
Radiant Magenta: A golden fuchsia blush combined with Radiant Light for a summer glow.
Mood Exposure: A soft plum blush fused with Mood Light to brighten the complexion.
Ethereal Glow: A cool pink blush fused with Ethereal Light for a moonlit luminosity.
The listed price is $35 in the US and £28.00 in the UK. Unfortunately there’s no expected ship date on the page, but since Sephora has in-store events for this product next weekend, I would assume it’ll be soon. I went ahead and ordered Diffused Heat and Luminous Flush, so when I get a shipping notification I’ll update this.
The RAEviewer has the full press release, including photos of each shade, aaaand they all look gorgeous. They’re set to launch at hourglasscosmetics.com on Jan 24th, and other retailers (Sephora, SpaceNK, Bergdorf Goodman, Barneys, Net-a-Porter) in February – I’ve heard the 11th is the big day. That said, I got the shipping notification today (1/23) for the order I placed from SpaceNK, so be on the lookout for pics/swatches of Diffused Heat and Luminous Flush soon! I don’t want to make you wait for a full review, so I’ll have them on instagram/facebook/twitter first.
Another update: Hourglass now has them up on their online store here, but they sold out practically immediately. They’ve said on their twitter account to check back daily as they’ll be restocking as the product is available.
How about you – will you be trying out the new blushes from Hourglass? Which shades are catching your eye?
ChelleJanuary 21, 2014 at 3:02 pm
My wallet dislikes this launch very much. Gah. I’m curious what the Canadian prices will be. May have to hold off until I’m in the US in March before I pick any of these up! Also, the fact that it’s a swirly coloured blush makes me want it more… Sad, but true.
LindaJanuary 21, 2014 at 10:30 pm
Oh Nikki!!!! I was up all night obsessing about these new blushes!!! Need.To.Get.My.Hands.On.Them.ASAP!!!
NikkiJanuary 22, 2014 at 9:48 am
I know, right! I’m anxiously awaiting my shipping notification from SpaceNK.
BeautiholicRomyJanuary 22, 2014 at 5:31 am
:O oh my god. My wallet dislikes this as well!! Just saw this on Temptalia and immediately searched for the UK release date. Can I just say that the US to UK prices are a JOKE!!!!! $35 = £21!!!!! Hourglass are majorly ripping us British ladies off man – rant over.
Ahhh so torn, I want to do the sensible thing by waiting for Temptalia’s reviews and swatches which would allow me to make a more calculated and better choice – but then again what if they sell out? And how can I wait really? I bet they’re all fabulous..
NikkiJanuary 22, 2014 at 9:45 am
It does seem like Hourglass has a huge markup in the UK. I wonder if there are some crazy taxes or something to cause that? Someone told me that SpaceNK’s UK website had the stock date listed as Jan 29th, so they may be coming to you soon! SpaceNK US customer service told me they’d be shipping ‘within the next couple weeks’. Luckily they’re permanent so even if the initial round sells out they should be available again.
I’ve ordered Diffused Heat and Luminous Flush from SpaceNK, and I’ll probably order Dim Infusion and/or Mood Exposure from the Hourglass website on Friday. I’ll definitely be posting a peek on Instagram/Facebook as soon as they come in, and a review on the blog ASAP.
Joyce (bronzerbunny)January 23, 2014 at 1:05 pm
diffused heat!!!! ahhh i want these